My Role: Copy, design & project management of direct mail, posters and newspaper ads.
Project: Client wanted to create a nostalgic piece showing how opening a home equity line or loan at their bank was as simple as life during the good ol’ days. As part of the promotion, they were giving away an old fashioned toaster for every line or loan that was opened during a certain time period. Believe it or not, they gave away a lot of toasters. Posters and newspaper ads were also created for this promotion.
