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	<title>Mahoney Ink</title>
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	<link>http://mahoneyink.com</link>
	<description>Online Portfolio of Kathryn Mahoney</description>
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		<title>Where Have All the Idols Gone?</title>
		<link>http://mahoneyink.com/2010/04/where-have-all-the-idols-gone/</link>
		<comments>http://mahoneyink.com/2010/04/where-have-all-the-idols-gone/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 23:29:41 +0000</pubDate>
		<dc:creator>kathy</dc:creator>
				<category><![CDATA[Column]]></category>

		<guid isPermaLink="false">http://mahoneyink.com/?p=380</guid>
		<description><![CDATA[If you or your kids are looking for an idol these days, good luck. Every time you turn on the TV or read the newspaper, it seems we’re bombarded with bad news about another star or public figure gone wrong. Here’s what I mean.
“Hey, honey. Anything good on this week? How a about a good [...]]]></description>
			<content:encoded><![CDATA[<p>If you or your kids are looking for an idol these days, good luck. Every time you turn on the TV or read the newspaper, it seems we’re bombarded with bad news about another star or public figure gone wrong. Here’s what I mean.</p>
<p>“Hey, honey. Anything good on this week? How a about a good comedy?” I ask my husband.</p>
<p>“Well, there’s Two and a Half Men.”</p>
<p>“Ugh. I can’t watch Charlie Sheen. His rap sheet is longer than the number of diets I’ve tried and failed.”<span id="more-380"></span></p>
<p>“OK. How about, 30 Rock?”</p>
<p>“No, I can’t get that nasty phone message Alec Baldwin left for his daughter out of my head. How about a drama?”</p>
<p>“Well, there’s 24.”</p>
<p>“With Keifer Sutherland?”</p>
<p>“Yeah.”</p>
<p>“Oh, is it back on? I wasn’t sure if he was out of jail yet.”</p>
<p>“Yeah, he’s out.”</p>
<p>“Pass. What about sports?”</p>
<p>“Well, Tiger is playing again. Wanna watch golf?”</p>
<p>“Are you kidding me? I’m still kicking myself for buying that picture at the football auction of him and Michael Jordan on the golf course. Ah, forget about TV. Give me the newspaper.”</p>
<p>“Sure. Here you go.”</p>
<p>“Oh, look at this. Another priest is being accused of being a pedophile.”</p>
<p>“Great.”</p>
<p>“Yeah, and are you ready for this. Some high school coach slept with one of his players.”</p>
<p>“What’s wrong with these people?”</p>
<p>“I dunno, but it’s pretty darn depressing. I mean, who do these kids have to look up to? When I was a kid my idols were Lucille Ball and Carol Burnett. I don’t know if they led stellar lives, but they certainly look like angels compared to these people. Who was your idol?”</p>
<p>“Bobby Orr. He was incredible. And, he still seems like a good guy.”</p>
<p>“Yeah, it’s a sad, sad, world we live in today.”</p>
<p>“You got that right.”</p>
<p>“Hey Tyler, can I ask you something?”</p>
<p>“Sure.”</p>
<p>“Who’s your idol? Well, I never really thought about it, but I don’t think I really have one.”</p>
<p>“See. Even he realizes there’s nobody to look up to.”</p>
<p>“What about us?” my husband dryly inquires.</p>
<p>“Yeah, Tyler, what about us?”</p>
<p>“You can’t look up to your parents. I mean, you’re my…my…parents.”</p>
<p>I give up!</p>
]]></content:encoded>
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		<item>
		<title>Do You Dare to Dream?</title>
		<link>http://mahoneyink.com/2010/02/do-you-dare-to-dream/</link>
		<comments>http://mahoneyink.com/2010/02/do-you-dare-to-dream/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 23:25:12 +0000</pubDate>
		<dc:creator>kathy</dc:creator>
				<category><![CDATA[Column]]></category>

		<guid isPermaLink="false">http://mahoneyink.com/?p=374</guid>
		<description><![CDATA[Let me start by saying that I have a great life. I really do. I have a nice home, a wonderful family and I’m healthy. However, with that said, I also have a lot of dreams about things I’d like to change or add to my life. Admittedly, I probably dream a little too much, [...]]]></description>
			<content:encoded><![CDATA[<p>Let me start by saying that I have a great life. I really do. I have a nice home, a wonderful family and I’m healthy. However, with that said, I also have a lot of dreams about things I’d like to change or add to my life. Admittedly, I probably dream a little too much, but asking a dreamer not to dream is like telling a pianist he can no longer play the piano. It’s in our blood. It’s who we are. It’s what we do.<span id="more-374"></span></p>
<p>Anyway, I often share my dreams with friends and family, but what always astounds me is what happens when I turn the question around and ask, “What are YOUR dreams?” I asked my husband this very question the other day. “Honey, if you could have any life you wanted, what would it look like?” Of course, first I warned him that it had to include me and not some 25-year old bimbo, which led to a very long, and uncomfortable pause.</p>
<p>“I dunno.”</p>
<p>“Oh c’mon, what do you mean you don’t know?”</p>
<p>“Well, I’ve never really thought about it.”</p>
<p>“What do you mean you never really thought about it? You mean, you’ve never really dreamed?”</p>
<p>“Well, maybe I have, but I don’t really remember what they were.”</p>
<p>“Are you kidding me? Wow. How did we end up together again?”</p>
<p>So I started asking my friends the same question and was getting similar responses.  What was going on? Here I thought dreaming was like chocolate. Everybody loves chocolate; doesn’t everybody love to dream? Apparently not.</p>
<p>Then I asked my kids. “I dream about being an only child by elimination or default” was my eldest son’s response. Well, it was an honest answer, but….So I asked my younger son. “I dream about shape-shifting into anything I want even if it’s totally made up.” OK. Well, although their dreams weren’t exactly realistic, at least they had them.</p>
<p>So, that made me wonder. Why don’t some adults dream? Are they just so happy with their lives they don’t feel the need to dream or is it the opposite?  That they’ve kind of given up and are just “going through the motions” until they die. Yikes! Now that’s a scary thought. I sure hope that’s not the case.</p>
<p>Here are some of the things I dream about.</p>
<p>I dream about moving to a warmer climate. Although Groton is a beautiful town, after 45 years of living in the Northeast, my love and tolerance of the cold and snow has gone from, “Isn’t it pretty?” to “Can somebody check? I think my toes and fingers just fell off.”</p>
<p>I dream about building a post and beam home someday. It doesn’t have to be a big home. Just a very functional, aesthetically pleasing home with character. Chalk this up to mass construction of new homes. What ever happened to craftsmanship and creativity? If you ever follow the real estate pages, you’ll notice all the houses around here start to look alike after awhile. Boring!</p>
<p>And lastly, I dream about going on a mission trip to a third world country and helping the people who live there. If I could do that, then I would feel like I’ve really accomplished something meaningful.</p>
<p>Some of these things I know I can start working on now, and you can too. But first, you must dare to dream. So, grab a pen and paper and start writing. Oh yeah, and don’t forget the chocolates.</p>
]]></content:encoded>
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		<item>
		<title>Deluxe Corporation (Brochure)</title>
		<link>http://mahoneyink.com/2009/12/deluxe-corporation-brochure/</link>
		<comments>http://mahoneyink.com/2009/12/deluxe-corporation-brochure/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 01:56:32 +0000</pubDate>
		<dc:creator>ryan</dc:creator>
				<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://mahoneyink.com/?p=340</guid>
		<description><![CDATA[My role: Wrote copy for Deluxe Business Services brochure.
Project: This brochure was created for financial institutions to hand out to their customers. Brochure features information about Deluxe Business Services including logo design, web design, and e-mail marketing.
]]></description>
			<content:encoded><![CDATA[<p><strong>My role:</strong> Wrote copy for Deluxe Business Services brochure.</p>
<p><strong>Project:</strong> This brochure was created for financial institutions to hand out to their customers. Brochure features information about Deluxe Business Services including logo design, web design, and e-mail marketing.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Deluxe Corporation (Catalog Cover)</title>
		<link>http://mahoneyink.com/2009/12/deluxe-corporation-dental-catalog-cover/</link>
		<comments>http://mahoneyink.com/2009/12/deluxe-corporation-dental-catalog-cover/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 01:56:27 +0000</pubDate>
		<dc:creator>ryan</dc:creator>
				<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://mahoneyink.com/?p=342</guid>
		<description><![CDATA[My role: Wrote headline for Dental catalog cover.
Project: Client wanted to create a catalog cover focusing on great prices on business supplies for dental offices.
]]></description>
			<content:encoded><![CDATA[<p><strong>My role: </strong>Wrote headline for Dental catalog cover.</p>
<p><strong>Project:</strong> Client wanted to create a catalog cover focusing on great prices on business supplies for dental offices.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Deluxe Corporation (Catalog Cover)</title>
		<link>http://mahoneyink.com/2009/12/deluxe-corporation-healthcare-catalog-cover/</link>
		<comments>http://mahoneyink.com/2009/12/deluxe-corporation-healthcare-catalog-cover/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 01:56:23 +0000</pubDate>
		<dc:creator>ryan</dc:creator>
				<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://mahoneyink.com/?p=341</guid>
		<description><![CDATA[My role: Wrote headline for Healthcare catalog cover.
 Project: Client wanted to create eye-catching cover promoting business supplies for healthcare offices.
]]></description>
			<content:encoded><![CDATA[<p><strong>My role:</strong> Wrote headline for Healthcare catalog cover.</p>
<p><strong> Project:</strong> Client wanted to create eye-catching cover promoting business supplies for healthcare offices.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Deluxe Corporation (deluxe.com/shop)</title>
		<link>http://mahoneyink.com/2009/12/shop-deluxe/</link>
		<comments>http://mahoneyink.com/2009/12/shop-deluxe/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 00:34:02 +0000</pubDate>
		<dc:creator>ryan</dc:creator>
				<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://mahoneyink.com/?p=329</guid>
		<description><![CDATA[My Role: Assisted in writing product feature &#38; benefit copy using SEO best practices for roughly 150 products on deluxe.com/shop.
Link: http://www.deluxe.com/shopdeluxe/home/home.jsp
]]></description>
			<content:encoded><![CDATA[<p><strong style="font-weight: bold;">My Role:</strong> Assisted in writing product feature &amp; benefit copy using SEO best practices for roughly 150 products on <a href="http://www.deluxe.com/shopdeluxe/home/home.jsp">deluxe.com/shop</a>.</p>
<p><strong>Link: </strong><a title="deluxe.com/shop" href="http://www.deluxe.com/shopdeluxe/home/home.jsp" target="_blank">http://www.deluxe.com/shopdeluxe/home/home.jsp</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Deluxe Corporation (Ugly Sweater Contest)</title>
		<link>http://mahoneyink.com/2009/12/deluxe-corporation-ugly-sweater-contest/</link>
		<comments>http://mahoneyink.com/2009/12/deluxe-corporation-ugly-sweater-contest/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 00:04:04 +0000</pubDate>
		<dc:creator>ryan</dc:creator>
				<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://mahoneyink.com/?p=323</guid>
		<description><![CDATA[My Role: Wrote Web content for Ugliest Sweater Contest landing page.
Project: Client used this contest to promote their holiday card line via social media. Entrants submitted pictures of themselves (or a friend) wearing the ugliest sweater to appear on Facebook. The winner received 100 holiday cards.
]]></description>
			<content:encoded><![CDATA[<p><strong style="font-weight: bold;">My Role:</strong> Wrote Web content for Ugliest Sweater Contest landing page.</p>
<p><strong style="font-weight: bold;">Project:</strong> Client used this contest to promote their holiday card line via social media. Entrants submitted pictures of themselves (or a friend) wearing the ugliest sweater to appear on Facebook. The winner received 100 holiday cards.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Deluxe Corporation (e-mail)</title>
		<link>http://mahoneyink.com/2009/12/deluxe-corporation/</link>
		<comments>http://mahoneyink.com/2009/12/deluxe-corporation/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 00:02:57 +0000</pubDate>
		<dc:creator>ryan</dc:creator>
				<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://mahoneyink.com/?p=320</guid>
		<description><![CDATA[My Role: Wrote html &#38; text versions of e-mail promoting apparel line.
Project: E-mail sent to customers promoting FREE Shipping and special Bonus Buy on apparel.
]]></description>
			<content:encoded><![CDATA[<p><strong>My Role:</strong> Wrote html &amp; text versions of e-mail promoting apparel line.</p>
<p><strong>Project:</strong> E-mail sent to customers promoting FREE Shipping and special Bonus Buy on apparel.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bags &amp; Bows by Deluxe (e-mail)</title>
		<link>http://mahoneyink.com/2009/12/bags-bows-%e2%80%93-a-deluxe-company/</link>
		<comments>http://mahoneyink.com/2009/12/bags-bows-%e2%80%93-a-deluxe-company/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 00:02:02 +0000</pubDate>
		<dc:creator>ryan</dc:creator>
				<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://mahoneyink.com/?p=318</guid>
		<description><![CDATA[My Role: Wrote html &#38; text versions of e-mail announcing end of season sale for Bags &#38; Bows.
Project: E-mail sent to Deluxe customers educating them about the Bags &#38; Bows product line at bagsandbowsonline.com offering 15% off their next order.
]]></description>
			<content:encoded><![CDATA[<p><strong>My Role:</strong> Wrote html &amp; text versions of e-mail announcing end of season sale for Bags &amp; Bows.</p>
<p><strong>Project:</strong> E-mail sent to Deluxe customers educating them about the Bags &amp; Bows product line at <a title="Bags &amp; Bows" href="http://bagsandbowsonline.com" target="_blank">bagsandbowsonline.com</a> offering 15% off their next order.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SOURCECORP Statement Solutions (Newsletter)</title>
		<link>http://mahoneyink.com/2009/07/sourcecorp-statement-solutions-newsletter/</link>
		<comments>http://mahoneyink.com/2009/07/sourcecorp-statement-solutions-newsletter/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 04:36:09 +0000</pubDate>
		<dc:creator>ryan</dc:creator>
				<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://mahoneyink.com/?p=245</guid>
		<description><![CDATA[My Role: Copy &#38; project management of both print and HTML newsletters.
Project: Client wanted to reach out to current customer base to keep them informed of their products and services and to generate new business. Newsletter ran quarterly (now twice a year) and in 2007 an HTML version was added for sales people to send to existing [...]]]></description>
			<content:encoded><![CDATA[<p><strong>My Role:</strong> Copy &amp; project management of both print and HTML newsletters.</p>
<p><strong>Project:</strong> Client wanted to reach out to current customer base to keep them informed of their products and services and to generate new business. Newsletter ran quarterly (now twice a year) and in 2007 an HTML version was added for sales people to send to existing and potential customers.</p>
<blockquote><p>&#8220;We needed help creating a newsletter for our business segment and came to Kathryn with a very rough idea of what we wanted. She helped shape our communication objectives, brand, and message and has become an integral part of our company. This partnership has been a successful collaboration and we look forward to a long lasting relationship.&#8221;<span style="color: #888888;"> &#8211; Russ Borgman, Executive Director SOURCECORP Statement Solutions</span></p></blockquote>
<p><strong>Graphic Design:</strong> <a href="http://www.prioritypub.com/" target="_blank">Priority Publications</a></p>
]]></content:encoded>
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