http://mahoneyink.com Online Portfolio of Kathryn Mahoney Sat, 12 Jun 2010 23:34:41 +0000 http://backend.userland.com/rss092 en If you or your kids are looking for an idol these days, good luck. Every time you turn on the TV or read the newspaper, it seems we’re bombarded with bad news about another star or public figure gone wrong. Here’s what I mean. “Hey, honey. Anything good on this week? ... http://mahoneyink.com/2010/04/where-have-all-the-idols-gone/ Let me start by saying that I have a great life. I really do. I have a nice home, a wonderful family and I’m healthy. However, with that said, I also have a lot of dreams about things I’d like to change or add to my life. Admittedly, I probably ... http://mahoneyink.com/2010/02/do-you-dare-to-dream/ My role: Wrote copy for Deluxe Business Services brochure. Project: This brochure was created for financial institutions to hand out to their customers. Brochure features information about Deluxe Business Services including logo design, web design, and e-mail marketing. http://mahoneyink.com/2009/12/deluxe-corporation-brochure/ My role: Wrote headline for Dental catalog cover. Project: Client wanted to create a catalog cover focusing on great prices on business supplies for dental offices. http://mahoneyink.com/2009/12/deluxe-corporation-dental-catalog-cover/ My role: Wrote headline for Healthcare catalog cover. Project: Client wanted to create eye-catching cover promoting business supplies for healthcare offices. http://mahoneyink.com/2009/12/deluxe-corporation-healthcare-catalog-cover/ My Role: Assisted in writing product feature & benefit copy using SEO best practices for roughly 150 products on deluxe.com/shop. Link: http://www.deluxe.com/shopdeluxe/home/home.jsp http://mahoneyink.com/2009/12/shop-deluxe/ My Role: Wrote Web content for Ugliest Sweater Contest landing page. Project: Client used this contest to promote their holiday card line via social media. Entrants submitted pictures of themselves (or a friend) wearing the ugliest sweater to appear on Facebook. The winner received 100 holiday cards. http://mahoneyink.com/2009/12/deluxe-corporation-ugly-sweater-contest/ My Role: Wrote html & text versions of e-mail promoting apparel line. Project: E-mail sent to customers promoting FREE Shipping and special Bonus Buy on apparel. http://mahoneyink.com/2009/12/deluxe-corporation/ My Role: Wrote html & text versions of e-mail announcing end of season sale for Bags & Bows. Project: E-mail sent to Deluxe customers educating them about the Bags & Bows product line at bagsandbowsonline.com offering 15% off their next order. http://mahoneyink.com/2009/12/bags-bows-%e2%80%93-a-deluxe-company/ My Role: Copy & project management of both print and HTML newsletters. Project: Client wanted to reach out to current customer base to keep them informed of their products and services and to generate new business. Newsletter ran quarterly (now twice a year) and in 2007 an HTML version was added for sales ... http://mahoneyink.com/2009/07/sourcecorp-statement-solutions-newsletter/